Top Four Traffic Building Techniques
Traffic building. What is it all about? We are told we have to traffic build. We must get traffic in order to build a list, in order to sell our products.
But why don’t we just buy a million visitors a month? That would certainly be the easiest way, wouldn’t it?
But you and I know better. For our traffic to be worthwhile, it must be personal. It must be targeted. And we must target out landing pages to our traffic sources.
So what are my top 4 traffic building techniques?
4) Google Adwords. I have a love-hate relationship with Google Adwords. I hate the fact that my conversion rate on Adwords visitors is less than 25% of my conversion rate everywhere else, on average. I love the fact that I can get as many as 1000 visitors per day from Adwords, so I can test opt in script and sales pages quickly and easily. Advice: Never spend more on Adwords than you can afford to lose, at least until you get good at it and have consistent results. Buy a good book on Adwords and learn everything you can and test everything you do.
3) Ezine advertising. I like ezine advertising. Why? If someone opts into your list from an ezine ad, what do you know about them? You know they read their emails. You know they click through links in their emails. You know they do not unsubscribe. In short, they are everything you want in a subscriber.
2) Other people’s lists. And no, I don’t mean stealing or buying or anything like that. I mean an endorsed mailing. That is where you have someone else who has a list, mail an offer to their list that offers some incentive for their subscribers to opt in to your list. It may be a free report or a free product. It may be useful information that you can offer them. You can either pay the list owner or swap mailings with them. For example, you mail an offer for them, and they mail an offer for you.
1) Article writing. This may well be one of the hardest forms of traffic generation because of the time involved. You cannot just write a check or use paypal to write your articles. You literally have to sit down for a hour a day and write articles. And for some of you, it may not be easy to write. But let me ask you this. If you were to write for one hour a day for a month, do you think it will be harder or easier at the end of one month to write articles? Of course it will be easier. Just do it. Write for one hour every day.
The Best Place to Put Adsense Ads
Where’s the best place to put your adsense ads? On your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.
Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here.
Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation(possible adsense click fraud though).
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.
An Introduction to RSS
You have probably heard the buzz in and around the geek corridors. Someone has possibly told you they are using RSS, and how it has saved their life. Jupiter Research says 63% of large organisations are planning to use it by the end of this year. If there was a TV advertisement for it, it would probably be one of those convenience ads, where at the end a typical mom says "...thanks to RSS I now have more time to spend with my perfect family". You may even be using it right now and not even know it. It might even solve world hunger...OK maybe that's taking it a bit far. But what is RSS? What is RSS?
There are many different ways of explaining this evolution. I will simply add to the description pool by using my interpretation of it.
RSS is the abbreviation for Really Simple Syndication. Interestingly enough abbreviation is exactly what it does. It abbreviates all the bumf most websites on the World Wide Web contain; in order to provide you with specific content you want. In other words, if you surf the web at a super rate and require a number of websites to be open at any given time, then RSS allows you to receive/ syndicate this information without requiring you to constantly open new pages in your browser. RSS has become an essential tool to eMarketing guru’s world wide as it allows you to "pull" the exact content and leave everything such as images, colours, flashing graphics etc. behind. This allows for faster upload times, better scanning, more control and less distraction - when all you require is to take in content and not the flashing Vegas-like billboards down Super Information Highway.
How to Use RSS
To get into the RSS club you will need a RSS Reader or Aggregator. This can be a daunting task as there are multitudes available. Trying to test all of them is not an option! If you are an open source lover like me, you can download RSS Bandit. There are other good purchasable readers like Feed Demon. Mozilla Thunderbird, an open source email program, has one built in to it. The difference between most RSS Readers is the interface and functionality they provide. Most of the good ones are able to house a list of RSS feeds: categorized by types or groups of which you can customize. In addition to this there is a preview section where a list of the new content is ordered by heading/ subject and time posted -much like your email. Lastly, there will be another section which contains the full text version of content syndicated from that particular web page.
Adding RSS Feeds
Normally your new RSS Reader contains a couple of feeds already installed to get you started. But in order to acquire new feeds yourself; you need to visit web pages which are RSS/ XML enabled. If you value the content on these pages, look for a small square orange icon with "XML" "RSS" or a radioactive type sign within it. This indicates there is a feed available somewhere (hopefully distinct...) on the page. There are still a couple of icons being used at the moment, but the RSS industry is trying to standardize it by advocating one. Alternatively, to acquire more feeds: get a friend with similar internet 'content' taste to and ask them to share feeds.
Browsers like Firefox can also accept feeds, although their display method is not as comprehensive as specialised RSS Readers. The great thing about the Firefox browser is that the small orange icon appears in the address bar, when a feed is available on a webpage. This lets you know immediately when a feed exists before searching the page.
Make Every Day an RSS Day
Now try and download the feed on your favourite site to get familiar with this type of icon. You can then go to your other favourite web sites and acquire their feeds. You'll go home satisfied with your new found ability to suck up in real-time; current information at a rate which would have Einstein fighting to keep up.
I can just see ads with the typical moms now "...since that RSS Aggregator came into our lives we now save so much time. I am able to be present at every one of Johnny's soccer matches..." Cut to Johnny as he scores a goal and hugs his mom. A really huge orange icon appears on screen as an R&B diva voice sings... "Make every day an RSS day".
RSS is one of the many tools used by the QuirkStars at Quirk eMarketing to keep ahead of the game as far as their services and online knowledge is concerned. In addition to being avid RSS fundi’s their knowledge of web development, search engine marketing, email, viral & affiliate marketing allow them to offer businesses a complete Internet marketing solution.
SEO Techniques
So you want Your website to be on the first page of every Search Engine - SEO Techniques will help You get there! The Techniques on this page will enpower You with the information that will move You towards that goal. Set Your aim high, the sky is the limit! Others have done it, so why can't You -- Search Engine Optimization ( SEO ) is really quite simple!
If You have been putting off optimizing Your website for a higher Search Engine results position, today is a good day to make Your start. SEO Techniques will make it much easier that You expected!
The following list of SEO Techniques will help you optimize your website so you will get a higher Search Engine Results Position (SERP). Some of the items can be done quickly -- others will take a bit of time.
If you complete all the items on the following list of SEO Techniques, give the Search Engines some time to send out their bots to deep crawl your website, your site traffic will increase. Make sure you are ready for it!
Search Engine Optimization -- What is it?
Optimizing your website so you will obtain a high search engine results position is what SEO Techniques is all about. It is reported that 65% of all websites visited start with a search from a search engine.
For people to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases like SEO techniques, they will find you site page on the first page of the search engine results. Ending up on the 10 page of the search engines results will not get you any traffic.
Getting a high SERP is a combination of a number of things. Leaving out any of the items on the following list of SEO Techniques can result in your page not getting as high a search engine results position as it could.
How To Use Blogger Templates
This post helps you to install a new template on Blogger. I have provided you this document as a guide to use the templates downloadable from this blog. This guide is not an official document from Blogger itself, and if there are mistakes in this document it is entirely attributable to me.All templates have been actually tested using a Blogger account.
Warning: if you haven’t got a clue what you are doing you are welcome to try this out. If however somehow the looks of your blog are not what you expected it to be, please revert back to the previous template you used. Always make a backup of your existing template before installing a new one!Installing a new template is a simple three-step process.
Extract dowloaded file using Windows XP the built-in zip file reader. I recommend to use a program like winzip.
- Open html file with notepad, File-open, file of type: all files.
- Log in to Blogger account dashboard
- Click on the icon under “change settings”
- Click the button “template”
- Replace the template text (make a backup of the old template text first).
- The graphical templates use the image files that are within the .zip file that you can download. Upload these image files to the same directory on the webserver as where your blogger files are written to. or you can upload these image file to a free webhosting like geocities or photobucket.
- if you uploaded these image to other webhosting, include the url of your hosting before the images name. example: imagename_Stars1.jpg becomes http://yourwebhosting.com/imagename_Stars1.jpg.
- Click on “save changes”
- Republish the entire site
